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广交会如何邀请客户?

做外贸的邀请客户见面最要把握的两个黄金期时间就是4月跟10月的广交会。

因为这两个时间段会有成千上万的采购商汇集于此找他们想要的产品。

这样买家的质量也是相对优质很多。

这样的机会对于我们外贸人来说,怎么能不好好把握呢?

在这里我们想跟大家分享下如何邀请客户,这当中包括有摊位跟没摊位的。

1.有摊位的供应商厂家,怎么邀请呢?

参展的供应商一般都会相应早些拿到摊位号,这时候,业务们可要提前一个月就问客户是否过来参加广交会,邀请客户过来,邮件邀请的同时不要忘了突出几款你们的新款或者是客户感兴趣的款式,这样才会加大客户过来的机率,才会更能吸引客户过来。

有说来的,那就标志下来,等到你拿到摊位后的时候就第一时间把摊位号告知这些客户。当然邀请客户不是简单的发邮件就可以了,有些时候,电话来得实际些,因为这段时间肯定也会有很多同行给客户邮件邀请客户过来,那要怎样才能够让客户记住你呢?

拿起你的电话跟客户聊聊天吧,关心关心客户,例如可以问客户是否需要帮忙订酒店、安排行程等,让客户觉得你很温馨,很会关心他人,那他到时候过来的机率又加大了。

当客户确定了会过来,那就尽量跟客户确认见面的时间,一来避免到时候客户多,出现高峰期,难以招架。二来还可以有备无患,提前准备好资料及准备好和每个客户见面谈的要事。

当然有一点不要忘了就是一定要问客户是否有中国号码,争取尽快拿到,那样就可以更方便跟客户联系。

2.没有摊位的怎么约客户呢?

没有摊位的供应商确实会有点影响,但是也不是绝对的哦,只要你功夫做全了,做到位了。你一样可以客似云来。

没有摊位的工厂一样要努力提前一个月问客户是否过来,是否有什么需要帮忙,订房,订机票等等我们力所能及帮到客户的事情。

然后有过来的就告知客户办公室、工厂地址,问客户什么时候方便过来,用公司的新产品,优惠产品,或者客户感兴趣的产品继续吸引客户。另外就是必须做到密切保持跟客户联系。做好跟客户的导航工作,所以手机里要有个导航软件,这样客户问路时,方便作答。

广交会淘客潮热烈进行中!你,你,你,都做好准备了吗?

加油!争取约到你的潜在客户,目标客户过来,好好把握机会。

因为在外贸这行真的是你100封邮件不及一个电话,10个电话不如一次见面,所以争取见到你的客户们吧!


Foreign traders should seize the two good timings of inviting customers in a year, namely the April and October when the Canton Fair takes place.

In these two months, tens of thousands of buyers will come to China in search of the products they want.

And therefore the buyers are generally more worth cooperating with.

How can we foreign traders miss such a great opportunity like this?

I am going to give some tips about how to invite customers with you on the occasions when you have a booth in Canton Fair or not.

1.For suppliers who have booths in Canton Fair?

The attending suppliers will normally get the booth numbers ahead of time, so the salespeople should ask if the customers are going to attend the Canton Fair or not a month earlier and invite them to come. In your inviting e-mails, don't forget to recommend your new products or the products that you think might interest the customers, which will attract the customers and increase the chances of the success of your invitation.

Record the customers who say they will come and inform them of your booth number as soon as you get it. But of course sending e-mails is not the only step for inviting customers. Sometimes a phone call is more effective. In such a great business season there must be many peers of yours sending the customers inviting e-mails. What can you do to impress the customers?

Pick up your phone and chat with your customers and show care for them. You can ask them whether they need your help for booking hotels or arranging the journey, which will make the customers think that you are sweet and considerate and will increase the chances of his acceptance of your invitation.

Once you are sure that the customers will come, you should try to make an appointment with them. For one thing, you can avoid meeting too many customers at a time, which can be hard and troublesome. For another, you can prepare material for the meeting with every customer in advance.

And don't forget to ask whether the customers have Chinese phone numbers or not. If they do, you should try to get them, because it will make your contacts with the customers a lot more convenient.

2.For suppliers who have no booths

It will indeed affect you a bit if you don't have a booth in Canton Fair. But you can also benefit from the Canton Fair and meet numerous customers as long as you do what you should do fully.

The suppliers who have no booths in Canton Fair should also ask the customers whether they will come or not a month earlier and see if you can do anything like booking hotels and air tickets for them.

For the customers who will come, you should tell them the addresses of your office and factory. And you should ask them the time of their arrival and try to attract the customers with your new products or favorable products. Besides, you should keep in touch with the customers and do your job as a guide well. Therefore, you should download a navigational application in your phone in case the customers should ask you for directions.

The boom of getting customers is in full swing! Are you ready?

Go fight for it! Try to make appointments with your potential customers, and make the best of the opportunity when meeting the customers.

For foreign trade,100 e-mails are not as effective as a phone call, and 10 times of phone calls are not as significant as a meeting. So try your best to invite your customers to come over!


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VIEWS. 1027 UPDATE. 12-01